Posted on May 25, 2010.
How to transfer the knowledge of your best sales people Everyone knows the 80/20 rule - provide a powerful majority of sales. You have a daughter in Omaha that can go head-to-head with your competitors and still sell The Living Daylights your solution architecture technology. But the bad news is that somehow the rest of his colleagues that the product is the track "third party", they hit and immediately caught fire. You have a representative out of Venezuela is really selling the "solution" to a product set that even the guys in the home office can not explain. But your girl in Omaha did not have the time or inclination to mentor any sales person and the guy in Venezuela is not the English translation. Worse yet, if one leaves, that wisdom will pass through the door with them.
It is time to clone your best sales representatives and we are not talking about the sheep Dolly. The best technological solutions will leverage prudently to scale quickly to your overall strength, communicate with natural and authentic and do the work because on the receiving end of your sales staff "trust" the wisdom of their peers more than the marketing literature that you give them. With these solutions, you can capture the leverage powerful differentiation in Omaha and the painting solution to Venezuela to share with everyone. New processes and technologies allow you to capture and deliver real and trustworthy knowledge better than ever. This is called 'peer learning mobile "and is the future. It also provides relevant, reliable content pushed to a global audience so they can access and use it and where they want.
How can you get there? Believe, harvest, produce and deliver.
Believe it is possible.
Cynicism is a killer and part of the difficulty in obtaining a solution extended to the population in the area is that we usually cover our bets when the risk / reward ratio is poor. Risks include loss of time with illegal content, wasting money with the poor adoption, generally, the opening of a failure of the public within the company or not be able to measure return on investment. For most of our customers, they began cynical, threw crumby content troops and surprise, it does not go down like Kool-Aid. But the problem is not the problem that we think it is. The problem is usually the way we think about this problem.
Change your expectations for capturing and sharing wisdom, passion and experience of your best and make the vision of your goal. Remember that the rise of this company is increasing revenue, higher margins, and shorter sales cycles. Compliance with the problem and the inherent complexity of it and show, ready to attack. And most importantly, sell internally so that your program does not die on the vine.
Harvesting knowledge
press kit and understand what you mean people who have been in the trenches. When you ask them for selling the stories you want to ask questions of the foreground as a reporter does, instead of those that can be answered yes and no. Most importantly, dig deeply into what happened to the sale before things went well and what has been done about it. Rosy stories where people are perfect sales do nothing for the credibility or the listener's attention. It is the conflict that continues to entertain us, good against evil when evil is looking like a real competitor. If you can find the dramatic tension of a bedtime story that you have content that is compelling enough to be heard, respected and used.
produce
Many content does not mean you have a lot of knowledge. If you have several stories that deal with the need even that does not mean they are all created equal. Be clear about what is and is not content that you want to listen to the person and art